A tweet from the Wikitude team has come to my attention about the Wimbledon IBM Seer application. The application has been developed by Ogilvy and Mobilizy.
Have a look:
Yesterday at the terras we did some layar testing.
We where looking at a Android HTC magic phone with the Layar application installed in the Netherlands.
Real world layar (c) @marcfonteijn
My first findings are that the application could use some tweaking to optimize performance. The sliders to shorten the radar view are unworkable IMO.
But to conclude the findings, I don’t realy find it usefull as for a bussiness case but it sure is loads of fun.
To find an ATM because layar tells me that it is the clossest in birdflight perpective is not that handy in the real world if there is a channel (water) in between it.
The Hyves.nl point of info stuff is very handy. The yellowpages could also be good if you could pick the type of bussiness.
Jobs: I personly find this useless. It doesn’t tell me anything about the fact that the job is interesting for me. I don’t want to see an opening for a cleaning lady. This layar is more a campagne branding thing for the job company.
It would be best if there is a AR directory on which one can select a layer of intrest and use that in there desired application/AR browser. The App-store of layers if you wil!
Students have made a 3D mobile AR game with the help of Nvidia hardware. The game can be played by moving your mobile device over a game zone which has been outlied on a table.
I will see people playing these types of first-person shooters with the new iPhone 3G S (“S” as in Steve ;) ) real soon because of the OpenGS hardware rendering real soon.
Take a look at the video
In the following video you can see a realworld marker demo video.
This shows the use of a magazine ad in combination with a special campagne site with the Flash webcam tool.
Here’s a video of what’s possible on the iPhone 3G.
The application is capable of displaying 10 frames per second in live-video realtime tracking.
It was made using version 4.4 of the ARToolkit, created by ARToolworks.
The iPhone 3G S will probably be much faster in rendering the images over the video.
The mobile marker based applications are very rare but could end up being a very cool addition to existing applications. Some of us already now the 2D QR-codes. The market is very open and up for graps.