ING netherlands has created a desktop AR experience in preperation of SAIL Amsterdam.
Telegraaf.nl readers get a sneak preview of tomorrow’s ING Pirate Island. The treasure map of the ING Pirate Island is published that morning in the Telegraaf, people can use it to let Pirate Island come to life. Hold the map for the webcam on your computer and take a visit to the island http://www.ing.nl/pirateneiland3d comes to life in 3D. A special experience to have stuck in the mood for a ‘real’ visit to the ING Pirate Island during SAIL 2010 in Amsterdam. The treasure map is also downloadable from Friday, July 23 at the special site of SAIL-ING.
The Olympus PEN E-PL1 portable camera featuring professional digital single lens reflex (DSLR) image quality, point-and-shoot simplicity and high-definition (HD) video is now available as an Augmented Reality virtual 3D product experience with the PEN.
Visit www.getolympus.com/PEN3d to see how simple and innovative this new hybrid camera really is by virtually test-driving it. Your webcam acts as the cameras lens. As you hold the camera card in front of a webcam and visit the augmented reality site, a dynamic 3D online product experience is launched where you can see yourself, interact with the camera and simulate product features. You can take pictures, shoot video, try the flash, utilize Live Guide, remove the lens and even use a variety of in-camera Art Filters with the virtual PEN, all while manipulating the 3D camera marker in your hands.
Print a PDF of the camera card or simply watch a simulation. You can experience all the functionality of the demo along with narration.
In the following video you can see a realworld marker demo video.
This shows the use of a magazine ad in combination with a special campagne site with the Flash webcam tool.
